Online Business Australia: How Karen Murphy Built a Freedom-Based Lifestyle After Leaving Traditional Business

I love stories about people choosing freedom over burnout. Karen Murphy’s journey is one of my favourites to share, because it speaks directly to what so many Australians, and people all over the world, are craving right now. A way to work that gives you time, flexibility, income and joy, instead of taking everything from you.

And while this blog focuses on online business australia for SEO, the truth is this model works globally. Our community includes people from New Zealand, Canada, the US, the UK, Europe, Africa and Asia. The principles are the same no matter where you live.

Karen’s transformation shows how quickly life can shift when you choose the right online business model and pair it with consistency, community and a willingness to grow.

In the short video below, Karen shares how she created $12,000 USD (around $18,000 AUD) in profit in just her second month in business and how she has gone on to experience months as high as $50,000 USD (around $77,000 AUD) working approximately 20 hours per week. These results are not typical and reflect her own skills, consistency and commitment, yet they offer a powerful example of what can be possible with the Prosperity Of Life system.

Hit play on the video below to hear Karen tell her story in her own words before you dive into the rest of this article.

Table of Contents

1. Why More Australians (and People Worldwide) Are Moving Toward Online Business

2. Karen Murphy’s Turning Point: From Burnout to Possibility

3. Discovering a New Path Through Online Business Australia and Global Markets

4. Simple Marketing Strategies That Work (Locally and Globally)

5. What a Freedom-Based Day Looks Like When You Build an Online Business

6. The Power of High-Ticket Programs in the Online Business Australia Landscape

7. How to Start Online Business in Australia (My Step-by-Step Guidance)

8. The Ripple Effect: How Reinvention Impacts Family, Confidence and Future Generations

9. FAQ About Online Business Australia and Building a Global Lifestyle

If you are a mum exploring online business australia and want to see how this can work around family life, you might also love this story on how to make money as a stay at home mum. It breaks down a simple, high value model that fits into real life with kids, not just theory on a screen.

Why More Australians (and People Worldwide) Are Moving Toward Online Business

I’ve seen a big change happening in Australia since I first enetered the onlien business space more than 20 years ago . More people are stepping away from traditional business because it simply doesn’t offer the freedom that many of us want anymore. And this trend is not limited to Australia. It’s happening in every country where people are tired of working long hours for limited reward.

Traditional business often brings:

• high overheads

• staffing challenges

• unpredictable cash flow

• constant stress

• limited scalability

Whether it’s a café in Melbourne, a retail shop in Sydney, a salon in Auckland or a consultancy in London, the old model ties you to one location and one lifestyle.

Online business is completely different. When you build an online business in australia, you can also reach customers globally. You’re not limited by geography, shop hours or foot traffic. You can scale without needing more staff or more physical space.

This is why online business has exploded. People want:

• freedom

• time

• higher profitability

• flexibility

• meaningful work

• global opportunities

Karen’s life is a great example of what this shift makes possible.

Karen Murphy’s Turning Point: From Burnout to Possibility

Karen spent almost two decades running a multi-million-dollar construction business. From the outside, she had the kind of success most people admire. But behind the scenes she was exhausted. Long days turned into long years. Her business consumed her time, her energy and eventually her marriage.

She hit a point where she asked herself a powerful question:

“Is this the life I want to keep repeating?”

Her answer was no.

Karen stepped away from everything she had built. She took time to heal, to reconnect with herself and to explore personal growth. She trained as a yoga teacher and focused on rebuilding her energy. That space created the clarity she needed to recognise a new opportunity when it came her way.

That opportunity appeared in the form of a simple Facebook ad.

Prosperity Of Life leader Karen Murphy enjoying time at home with her puppy while running her online business in Australia. Her story shows what becomes possible when you move from traditional business into a flexible, freedom based online model.

Discovering a New Path Through Online Business Australia and Global Markets

Karen clicked on that ad and watched a business presentation. Within a few minutes she felt something she hadn’t felt in years: hope. Within days of engaging with the product, she felt a real shift in her mindset and energy.

At one point she even said:

“Everyone is so happy in this presentation. I want whatever they’re on.”

And she meant it. What she saw wasn’t just a business model. It was a community. A global community of people who were stretching, growing, earning and reinventing themselves.

This is one of the biggest reasons people love this opportunity and building an online business in Australia and around the world. You’re not just working alone behind a laptop. You’re part of an international movement of people choosing a different path.

Karen didn’t join with an online marketing background. She joined with curiosity, willingness and a desire for a new way of living.

That’s all you need to start an online business in australia or anywhere else. Skills can be learned. Mindset can grow. The desire for change is the spark that matters.

Simple Marketing Strategies That Work (Locally and Globally)

This is the part that surprises most people. Karen’s marketing is incredibly simple.

Her best performing ad was a gentle stock video of Ireland paired with a few lines of honest copy. She used it in different countries for seven and a half years. One ad. One message. Consistent results. What's incredible is that it's still running to this day and still makes a consistent high level income.

More recently she filmed a casual selfie video. She spoke directly to the camera, shared her story and created a strong hook. That video performed extremely well and reached audiences across multiple countries. The best bit, it converted into high ticket clients very quickly.

Here’s what her marketing teaches:

• Be curious

Try new ideas, new audiences and new styles.

• Be authentic

Real stories and real energy outperform polished videos every time.

• Keep it simple

Short ads with a clear message often convert the best.

• Follow up

Leads are valuable only when you reach out and connect.

This approach works wonderfully for online business sales australia, but it also works globally. Authenticity crosses borders. People can feel when you’re genuine.

Karen Murphy working from her home office on her online business in Australia. She now chooses her own hours, connects with clients around the world and enjoys the flexibility that comes with a freedom based online model.

What a Freedom-Based Day Looks Like When You Build an Online Business

Once Karen shifted into online business, her entire lifestyle changed. She now works around 20 focused hours per week. Her schedule fits her life, not the other way around. She wakes up early, connects with European leads, joins global training calls, enjoys her mornings and continues with Australian and New Zealand follow-ups in the afternoon.

A typical day looks like:

• early morning calls to Ireland and the UK

• a community training session

• dog walks and downtime

• mid-day admin

• evening follow-ups for Australia and New Zealand

• plenty of time for personal passions and lunches with the girls and her daughter

She designs her week around her energy, her dogs, her lifestyle and her goals.

This is why people love online business. Whether you build an online business in australia or run one from another part of the world, you can decide when you work, who you work with and how your day flows.

Founder Rachel Krider with Prosperity Of Life leader Karen Murphy at a live community gathering. Events like this bring together entrepreneurs from Australia and around the world who are building freedom based online businesses and choosing a new way of life.

The Power of High-Ticket Programs in the Online Business Australia Landscape

High-ticket is one of the strongest leverage models available. Karen's a consistent multi 5 figure monthly earner, just last month she made around 44,500 USD from just eight clients. Not hundreds. Just eight.

High-ticket works because:

• you need fewer customers

• customers are more committed

• conversations are meaningful

• clients get better results

• income grows faster

• it works globally

  
  

Whether someone is in Australia, Canada, New Zealand or the US, the power of high-ticket remains the same. People who are serious about transformation are willing to invest in themselves, and those clients are a joy to work with.

If Karen’s journey has you wondering which online business models actually offer the strongest income potential, you might enjoy this deep dive on what business makes the most money online. In it, I unpack different models, the pros and cons of each, and why high ticket has been such a game changer for so many in our community.

Karen Murphy with Rachel and Shane Krider at a Prosperity Of Life fancy dress party during one of our Mediterranean destination events. A fun reminder that building an online business Australia and globally can also lead to incredible travel and lifestyle experiences.

How to Start Online Business in Australia (My Step-by-Step Guidance)

If you’re exploring online business australia, or looking to build an online income from anywhere in the world, here’s the path I recommend:

1. Decide your ideal lifestyle

Your income goals and schedule should support the life you want.

2. Choose the right model

Pick something aligned with your strengths. If you love people, high-ticket sales calls are an excellent fit.

3. Start with one ad or one content piece

Don’t try to be everywhere. Start simple and test.

4. Track everything

Duplicate what works. Remove what doesn’t.

5. Use community and personal development

Your growth is the foundation of your results.

This works whether you’re building a business in Australia or anywhere else in the world.

The Ripple Effect: How Reinvention Impacts Family, Confidence and Future Generations

One of the most inspiring parts of Karen’s story is the impact on her daughter. She talks about how important it is to show your children that it’s never too late to change your life.

When someone builds an online business that inspires them and gives them freedom, everyone around them benefits. Families feel it. Relationships feel it. Confidence grows. Opportunities expand.

This is the real magic of online business. Income is important, but the ripple effect is life-changing.

FAQ About Online Business Australia and Building a Global Lifestyle

How long does it take to see results?

Everyone is different, but we typically see most people up and running and generating leads within their first week. Sales can vary. Some people make sales in their first couple of weeks, while for others it may take a few months for their momentum to really kick in. It all comes down to how focused you are on completing the tasks and staying consistent with the process.

Do I need marketing experience?

No. You do not need any previous marketing experience to get started. Curiosity and a genuine willingness to learn are far more valuable than any formal background or qualifications.

When you get started with Prosperity Of Life, we plug you straight into our Guerrilla Marketing training series. This walks you through, step by step, how to set up simple campaigns and start generating leads in multiple regions around the world. We cover the platforms that are working strongly right now, including Facebook, LinkedIn, high performing job boards, Google, and various classified sites.

You are not left to figure it out on your own. You get clear examples, scripts and strategies you can model, plus ongoing support as you put everything into action. As long as you are coachable and prepared to follow the training, you can absolutely learn how to market, even if you are starting from scratch.

Can I run this from overseas?

Yes. You can build this business from almost anywhere with a reliable internet connection. Many associates choose to work remotely, and our strongest growth currently comes from regions such as the United States, Canada, Australia, New Zealand, the United Kingdom and parts of Europe.

There is a simple pre-qualification process to make sure the business is a good fit and that you meet the company’s requirements. Once you are accepted as a distributor, you will be shown how to set up your systems so you can operate efficiently on the go, using proven processes and automation to help you manage your time effectively.

As with any business, your results will depend on your own effort, skills and consistency, regardless of where you are based.

If the idea of working from different locations really speaks to you, you will probably enjoy Myles’ story in Running an Online Business From Anywhere. He shares how he set up his high ticket online business to work seamlessly while travelling and living life on his own terms.

How many hours a week do I need?

Most people create solid results with around 15 to 25 focused hours per week. Because this is an online model, you can choose when those hours are.

If you are still working a full time job, many associates:

• Open up their calendar for business activity in the early morning

• Schedule focused blocks in the evening

• Use small pockets of time in the middle of the day for follow ups, messages or quick calls

The key is not perfection. It is choosing a realistic weekly rhythm you can stick with and being very intentional in the time you do have.

The flexible structure means you can start part time, build your skills and income, and only consider walking away from a job if and when it makes sense for you. As with any business, individual results vary and depend on your own effort, consistency and commitment.

Is high-ticket the best model?

It’s certainly one of the most powerful models if you want strong results with fewer clients. Here is why so many people prefer it:

• Fewer clients, higher profit per saleInstead of needing hundreds of low-ticket sales to move the needle, a small number of high-ticket clients can create a meaningful result.

• More room for paid marketingWith more profit built into each sale, there is more room to invest in quality advertising and still come out ahead. That is very hard to do with low-ticket offers.

• Better quality conversationsHigh-ticket often attracts people who are more serious about change. That usually leads to more engaged clients and more rewarding relationships.

• Scalable and lifestyle friendlyWhen you are not juggling hundreds of customers, you have more time for family, travel and the lifestyle you are actually building the business for.

So while no model is perfect for everyone, high-ticket is a very smart option if you want leverage, strong margins and the ability to create results without needing a huge customer base.

If Karen’s results have you curious about how to step into this space yourself, you might like this practical guide on how to get into high ticket sales. I break down what high ticket actually means, how it works and the key things to look for before you choose a company to partner with.

What’s the best first step?

The best place to start is to connect with a Prosperity Of Life associate so you can gather all the details and review the company’s business presentation. Prosperity Of Life is selective about who they partner with, so the very first step is a brief interview to make sure there is a good fit and that you qualify.

If you have not yet spoken with a distributor, you can schedule an interview here: Schedule your interview.

Related articles on online business and high ticket sales

If Karen’s story has resonated with you, you may also enjoy these articles from our Prosperity Of Life community:

• Direct Sales for Guys - A practical look at how men are using direct sales and high ticket products to create flexible, profitable income streams.

• How to Make Money as a Stay at Home Mom - For mums who want to contribute financially without sacrificing time with their kids, this article walks through real world options and examples.

• Prosperity Of Life Business Model Explained - A clear breakdown of how the Prosperity Of Life business model works, how it differs from traditional MLM and what makes it attractive to people seeking more freedom.

• From 13M Traditional Success to a High Profit Online Business - Peggy grew up around traditional business and went on to help turn her family’s aged care facility around as Facility Manager, leading more than 75 staff and being part of selling the business for 13 million. In this article, she shares why, after that kind of result, she still chose to pivot into a leaner, high profit online business with far more lifestyle flexibility.

My hope is that you're inspired by one of these stories and you make some bold moves to create a life and lifestyle of your wildest imagination.

Here's to your success!

Rachel Krider

VP Worldwide Marketing

Prosperity Of Life